At craig+bridget we love problems. We like them so much we built our partnership to look after them. For two decades we honed our strategic skills inside big agencies. For the last five years and counting we've put these skills to work on over a hundred different brands. If you have a newborn or misbehaving brand, a troublesome strategic question, or an opportunity you can't wrestle to the ground on your own, we would love to hear from you. It's not like working with an agency. It's like getting two annoyingly enthusiastic new team members. We are Craig Mawdsley and Bridget Angear. Bring us your problems.
About us.
We've worked together for twenty years now. From the start we knew we had found something special; Campaign Magazine agreed, naming us London's top strategists six times in eight years. Two decades in, we still care deeply about what we do and don't ever stop until we get somewhere you love.
We are specialists in brand strategy. We're not here to crank out Facebook ads or optimise your mobile checkout. If we do our job well, all that works better later. We use creativity to solve strategic problems for brands. If we do this well it makes a difference long after we have left.
Our process puts collaboration at the centre, because none of us is as smart as all of us. We work in the open, sharing as we go, no big reveal. We take everything personally, working tirelessly until we reach something you love. And when you work with us, you work with us. We don't delegate. It's our thinking and our brains on the job, for better or worse. People seem to enjoy that, and tell us it makes a difference.
We use a process to get to the right answers. It alternates phases of expansive thinking with phases of decision and distillation, thinking fast or slow, as the problem demands. We call it IDEA:
Immerse in the problem until we genuinely understand it. Develop a range of possible answers. Expand the strongest into something that can make a difference in the real world. Assess the implementation against what we set out to do.
Our IDEA process.
The story
so far.
Since January 2021 we've worked with more than a hundred brands on problem solving projects. Some you'll know already, others you won't yet. Here’s the full list:
Aberfeldy, Acnecide, Action For Children, Ada Ventures, Alula, AlvieHealth, Angels Envy, APG, Appello, Artham Partners, Axel’s Elixir, Bacardi, Baileys, Bally’s, Balvenie, Battersea, BBC, Benyfit Natural, Beyond The Blueprint, Billy+Margot, Bio&Me, Brora, Browne Jacobson, bwin, Careline365, Carex, Carmoola, Carpetright, Chelsea FC, Childs Farm, Coole Swan, Costa, CountingUp, D’Usse, Daily8, Danone, Dave, David Lloyd Clubs, Diageo, Discarded, Doritos, Drambuie, Entain, Evian, Fern Trading, Flexa, Fred. Olsen Cruises, Galderma, Gibson’s, Glenfiddich, Goodlands, Goodstuff, Google, Great Jones, Guinness, Harrogate Spring Water, Hays, HelloFresh, Hendrick’s, Hospice UK, Imperial Leather, Insightsoftware, IPA, jackpotjoy, Johnnie Walker, Kensa, Kininvie, Ladbrokes, Lay’s, L&G, London Business School, loop, Louisville Distilling Company, McCormick, Mercado Libre, Miele, Milagro, Monkey Shoulder, Monopoly Casino, Moore Barlow, Mr Purrs, Nando’s, National Lottery of Ireland, National Trust, Netwealth, Nood, Octopus, Oykos, Oxford Medical Products, PartyPoker, PepsiCo, Pipers, Plant Works, Poppy’s Funerals, Port Ellen, Project Metronome, Prostate Cancer Research, Psyched4, PureGym, Purifide, PurrPops, Pyrat, PZ Cussons, QA, Quaker, Reyka, Rhodes Pet Science, Royal Brackla, RuPaul’s Drag Race, Santa Teresa, Schwartz, Screwfix, Silent Pool, Silver Service, Sky, SlimFast, Stack Data Strategy, Sting Energy, St Tropez, Studio Think, Sunbites, Swish Fibre, Symprove, Tangle Teezer, Tanqueray, Teeling, Tena, The Sexton, Thinx, Tooth Fairy, Trailmix Games, Trojan Energy, Tullamore Dew, UK Pet Food, UKTV, Virgin Games, Volcano Coffee Works, W, Walkers, Warburton’s, Wellcome Trust, Wild Squirrel, William Grant & Sons, Yuty, Zamo Capital, Zuru.
We are still keen to find a client whose name begins with the letter X.